Jewels Rescue the Colours of Nature

Blue-Green Sea of grass, Pop Art, ethnic and organic are the Brazilian jewelry trends for next season

Botanical Green: the shimmering in the vibrant more pending (Vang), ring (Arrigoni) and earrings (Goldsmith).

” Nature inspires art ” was the theme of the 49th Feninjer, National fair of Jewelry, watches and the like that happened at the beginning of August, in São Paulo. The event, one of the largest of its kind in the country, brought together 150 exhibitors showing the latest news in the industry and presented the trends of the season. During the fair, was released the Preview 2010 Jewelry Design, a result of a research conducted by the fashion consultant Marilda Ferraz, who runs the Studio MF, in Florence, Italy.

Pop art: ring (Clarte), organic ring (Claudete Stumh)
People: medallion and rings (Genesis).

Jewels Rescue the Colours of Nature 1

According to the catalog, which unites jewelry trends with fashion, are four bets of the season: Blue-Green Sea of grass, Pop Art, ethnic and organic. The first trends highlights the vibrant green hues, dark citron (Citrus anymore) and green resin, which brings a more green sparkly. The Pop Art inspired jewelry appear in intense colors or icons of 60 years, as peace symbols, geometric shapes, smileys and graphics of flower power. Flowers and ties, in fact, are almost number of jointly agreed in the creations of shapes designs for next season.

Pendant (Adeguimar Ahir), organic, bangles (Goldesign) and Medallion (Genesis).

Ethnicity also appears to prove the democratic stage in living fashion. Inspired by Africa to the Middle East and bring religious icons from Indians. The base of this style are in variety of textures and designs. Finally, the organic shapes are a clear reference to nature. Plants, animals and stars appear in the drawings and parts make more mobility, with use of modules and springs, for example.

Jewels Rescue the Colours of Nature 2

People: earrings (Laura Haueb).

These four trends, summarize the variety of collections that were presented at the fair, but also punctuate the collections of brands that were outside of the fair, as the Bergerson. The brazilian designer setting in 18 k red gold case, diamonds and pearls on the parts used by Rami Urnau model photos made especially for the cover of this edition.

” The jewels they follow the fashion trend, to adapt to the market. Therefore, the pieces are lighter, use less gold in your composition and more Brazilian stones, ” emphasizes Hecliton Santini, President of IBGM. For him, this is a global trend, which responds to the economic crisis (with less gold, parts cost less) and the inevitable competition with the luxury jewelry market, in remarkable growth.

Rami Urnau model using flowers and ribbons in rosé gold, diamonds and pearls of Bergerson

For Santini, however, each market has your space. And the jewelry will always have demand. So much so that, according to the data, only in 2008, IBGM the Brazil exported $1.6 billion on U jewelry, an increase of 22% over the previous year.

This year, the sector jewelers has reached growth of 8% compared to January and June last year. Until end 2009 dde, it is expected that a growth of 12% by increased exports, as concludes Santini. For this market, in fact, the future is jewel.

Jewels Rescue the Colours of Nature 3

Katia-Folha da Michelle Friday

Gallery

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