We at Our site gladly new Swedish jewelry brands in the webshop, this time, we found a small gems on the Swedish market-JOO Jewellery. Joo is a Swedish jewelry brand based in the Stockholm archipelago, and more specifically on Värmdö. The brand Joo Jewellery designing modern Scandinavian jewelery because in ancient Sami craft techniques with leather and tin thread, all jewelry is handmade and Joo use of exclusive materials such as leather, copper, 14k gold, sterling silver and rhinestones.
This year’s collection in 2016 called NOMAD and is a series of classic jewelry. Jewelry worn on all occasions, everyday and special occasions. Leather is used in a variety of colors with silver / gold braids as a base. Joo button in rhinestones with either silver or gold will be an eye-catching detail that gives that little extra to the piece. The collection was launched in January 2016 and is now available in the webshop. Joo Jewellery call themselves their jewelry for Nordic BOHOLUXE jewelry!