The new frontier for tech companies seems to be the specific use of a product for a particular public
In event great and Grand as the IFA 2015, fair that happens every year in the first weeks of September in Berlin, Germany, always call more attention to the major releases: the smart watch brand, the brand smartphone B, c. Mark television this year was no different. However, the emphasis that some niche products, that is, for a market and a more specialized consumer, have won in this issue points to a possible new direction for technology companies. Meet below products that follow this new trend.
London, Marshall smartphone
Smartphone London of Marshall is aimed at music fans
London, Marshall smartphone
inRead invented by Teads
With stand and all, Marshall was the IFA to publicize your first smartphone, the London. Built for who is a fan of music and care about the quality of what comes to your ears, London has several dedicated buttons. One of them is at the top of the appliance, have the “M” of Marshall designed, and takes the user straight to the app’s music unit, also created by the company. Another is the rotary volume knob, which is on the right of the unit and allows the user to change the volume more intuitively, without having to keep pressing a button up and one for down.
In addition, the London has entry for two headphones. The appliance delivery high quality sound not just on headphones, but also a stereo sound with help from his two speakers. In Europe, the phone that runs Android has 4.7-inch screen and costs around EUR 549, some R $2,200.
Predator 8, gamer Acer tablet
Another novelty presented at IFA is the Predator 8, tablet back to the public that plays games on mobile devices from Acer. Of course the public consumer of games in the world, is huge, but the slice you like to play also in tablets is much smaller. Still, Acer, which already has a smartphone to games, Pretador 6, decided to create a tablet of niche, the Predator 8. With Intel Atom x 7 and several other hardware promentem technologies deliver a very robust device, the Predator 8 has eight-inch Full HD screen with a own imaging technology from Acer, the Predator ColorBlast.
In addition, it comes with an audio system called Predator Quadio, which combines the power of the four front speakers with a estéro virtual sound experience, and with the Predator TacSense, which promises a return even faster the touch screen. Also in terms of the tablet offers connectivity beyond Wi-Fi, the technology called 2 x 2 MIMO which ensures a good performance of the fast connection to the internet. With 64 GB of storage, the appliance can reach up to 128 GB via microSD card. In the United States, for $ $299, some R $1,100.
Judy, tablet and supported by giant Alcatel Onetouch
Alcatel Onetouch went beyond your Apple iPad Pro and launched a truly great tablet, with 17.3 inches, which has multiple, but specific uses: in the kitchen to see recipes, for example, the nicest of them, or to anything that involves more people like watching a movie or playing with friends and families. The most interesting of this huge device is that he has a back support to stand or to be carried in case anybody use the tablet as a DJ table, as suggested by the Alcatel Onetouch.
Thanks to the built in support at the rear, the Judy can stand in different positions: with 75° angle for watching videos, 50° to use it in the kitchen, or 30 degrees to write or draw on the touch screen. The appliance has two JBL speakers with Harman sound technology, a smart pen recessed into the rear and only 9.15 mm thick.
Vibe S1, smartphone for Lenovo Selfie fans
After the Vibe S1, smartphone with two front camera of Lenovo, will have a lot of manufacturer leaving call your appliance with five-megapixel front camera “camera to selfie”. The device has an 8-megapixel camera and a second of 2 megapixels that make it the world’s first smartphone with dual camera for selfies. This combination of technologies allows users to mix and replace various funds of photographs to create new images: make mounts, remove someone who was trying to ruin the picture or even apply other effects.
With 7.8 mm thick and weighing, to tee up the VIBE S1 has processor MediaTek Octa-Core 64-bit and 3 GB of RAM, plus 32 GB expandable to 128 GB storage via microSD. The device runs Android Lollipop and is compatible with the 4 g network and has 13 megapixel rear camera. Outside, the VIBE S1 will be sold for $ $299, some R $1,100.
* The reporter traveled to Germany at the invitation of the Asus Brazil.
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